We’re a small crew who spend half our lives in the gym and the other half arguing about whose bulldog is the most judgemental.
Boshino started because we got sick of boring gym gear and even sicker of soft, cutesy dog merch. We wanted clothes that looked like they belonged on someone who actually lifts and owns a dog that looks like it could start a fight in a car park. So we made them.
Every design starts with the same two things we care about: heavy sets and even heavier dogs. Boxing bulldogs. Deadlifting bulldogs. Tattooed bulldogs that look like they’ve seen some shit. The soft teddybear versions exist purely so the kids (and the softies among us) don’t feel left out.
We don’t do complicated brand stories or fake lifestyle photos of people who’ve never touched a barbell. We just make solid, properly printed apparel for people who train hard and love their stubborn, snoring, food-obsessed companions a bit too much.
If that sounds like you, welcome. You’re one of us.
Train hard. Love your dog harder.
Boshino 🥊